He has, for example, abandoned the fussy business of scanning tickets at the door with smart phones, preferring to simply welcome people at the door to increase social connection. 1 - he is trying experiments already at VLT.
With just more than a month on the job - he began work Feb.
#VERY LITTLE THEATRE SKIN#
included an experiment where people were wired to sensors that measure their heart rate, their skin temperature and the conductivity of their skin as they watch a play, Evans says. and Sierra Madre Playhouse and Palo Alto Players in California. Some of the consulting clients include Arts Marketing Association of the U.K. Evans also participated in acting, backstage directing, producing and working for an arts council, but then he left and formed a consulting firm, working in the U.S. He then went to film school in Chicago later, he dabbled in video game design.
In high school, Evans ran followspot for The Western Stage in Salinas, California, and painted sets. His long-term theater experience and love for the arts, he says, led him to VLT. The membership program still allows the community to take part in all the action even with the new staff.Įvans has never run a theater before, but through his consulting business, advising theaters on marketing, he has worked with numerous executive directors, artistic directors and general managers behind the scenes (see his website, ). In the past, the community came together to choose plays, build sets, help with costumes and more. Before, the 94-year-old community theater had always been run by volunteers, though it had an interim executive director while a search was conducted for a permanent hire. “I run off of data that I see from human behavior.”įor the first time ever, VLT has hired a paid executive director. “Almost everything I do is an experiment,” says Ron Evans, the very new executive director at Very Little Theatre.
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